Zero

Kanał Zero is one of the most recognizable media projects in Poland, publishing content across multiple categories, formats, and hosts. My task as Lead UX/UI Designer was to create a dedicated mobile app experience that would make content discovery easier, more personalized, and less dependent on YouTube’s notification system. The scope of my work included UX strategy, wireframes, user flows, information architecture, UI design, design system, project documentation, and developer collaboration during handoff and implementation. The main challenge was to organize a large amount of diverse content in a way that feels simple and relevant for each user. Kanał Zero’s audience needed a faster way to find videos based on their interests, avoid overwhelming notifications, and save valuable content for later. The solution focused on personalization and clear navigation. I designed a tag-based system where users could choose preferred categories, formats, and hosts, while videos were assigned tags to create a dynamic, personalized feed. The app also included intuitive filtering, an exploration mode for discovering the latest content, and a Favorites feature for watching selected videos later. The result was a more focused and user-friendly content experience. On launch day, the app reached #3 in App Store and Google Play rankings, received strong positive user feedback, and significantly improved the way users discover and consume Kanał Zero content.