Trait Swap

Trait Swap is a Web3 platform created for NFT owners who want to personalize their digital collectibles. My task was to create a brand, website, and product experience that would make NFT customization feel simple, intuitive, and native to the Web3 space. The scope of my work included branding, visual identity, website UX/UI design, Webflow implementation, and NFT app UX/UI design. The main challenge was to design both the marketing layer and the product interface in a way that clearly communicates the value of NFT customization. The platform needed to feel credible for Web3 users, while still being approachable enough for collectors who simply want more control over how their NFTs look and feel. I designed a system that connects the marketplace and editing experience into one clear flow. Users can browse available traits, buy them, preview changes in real time, and apply selected traits directly to their NFTs without friction. The result was a Web3-native brand and product experience that made trait trading and NFT personalization easier to understand, easier to use, and more visually engaging for digital collectors.